When you own an hip, luxury haircare brand and you tattoo the logo of the brand on your neck, you to stand out! People from all walks of life take notice of you. Sometimes good, sometimes not good. Being in the cosmetic business is a lot like being in high school. You have your popular kids, your not so popular kids and the middle of the road companies that are just chugging along. B. The Product's place in Cosmetic High School would be like the James Dean's character in, "Rebel Without A Cause." Comes out of nowhere, falls in love with the hot girl, makes friends with the jocks, nearly drives off the cliff in a heated race and almost loses everything. It's like a storybook, only better because it's Hollywood for real and the story is still being written.