Brandon's dry-cutting technique is exactly what it sounds like — cutting hair while it's completely dry, rather than wet. This is key because hair behaves differently when dry; it shows its true texture, natural curl pattern, and how it actually falls in real life. Cutting it dry means the shape is built around how the hairlives, not how it looks soaking wet and stretched out. The result is a cut that moves beautifully, holds its shape, and works with the hair's natural character rather than fighting it.