Unfortunately, it nearly cost me everything. Due to the big retailers excessive charge backs, marketing fees, travel costs and everything else that comes with. Samples, gratis, greasing the sales girls etc... I was in Neiman Marcus but could barely pay my rent. On one hand, the buyers are loving you because you're selling, but on the other hand you're dying because the stores end up with 70% of your money! Well those days are long gone now. The Wynn And Encore Casino in Las Vegas serves as our exclusive retailer and http://www.btheproduct.com is the only other on-line outlet which include our Amazon and Ebay selling pages. It still all funnels into one deal now, me! Neiman Marcus, Dillards, Nordstrom.com and Walgreens/Duane Reade made it difficult for a brand like mine to succeed when they cost so much to do business with. Sales wasn't the issue. It's what they cost you to just be there. God forbid you make a mistake with your shipping. Neiman Marcus would charge you $1100 for short shipping one bottle. That's no joke! One thing I noticed while on the road was that the malls are drying up and closing down. I knew that e-commerce was going to be the future and malls in America will eventually close down. So that's what we've done! No more big retailers, no more big headaches! Just simple and fast order and delivery to our ever so loyal B. The Product customers who I appreciate more than anything. You are the ones that kept me in business when I was being quickly squashed by the overwhelming, overcharging retailers. I love and appreciate all of you! Don;t forget that we are giving a free 2oz. Sun Out with every order right now only at http://www.btheproduct.com.