People love their hair so much that when it looks better, they better. I've seen it in the flesh working on people and observing the change in their mood when they see their hair looking better by the second as I'm working my magic. Products also play a big part in the overall picture of your hair. A great product should feel pliable and be easy to use. It should work well right away. If it doesn't, it's not for you. Your hair will dictate how it wants to be styled. Unfortunately, you have no control. And when we find that great product, stick with it. The newer and better ain't always the cheddar!