What it does: This is a super-hold, volumizing hair gel. It provides control and flexibility without weighing down the hair. Perfect for blow drying and wet styling. It is also alcohol-free and botanically enriched.
Created by celebrity hairstylist Brandon Martinez, B. The Product is True Hollywood Hair Care. Developed around Brandon's demanding celebrity clientele, B. The Product delivers red carpet results, while keeping the integrity of the hair. Made In California with the cleanest ingredients to keep you hair healthy, and deliver celebrity worthy results.
Begin with a quarter-size amount of product. Apply to wet or dry hair for hold and shine. Can also be used for volume when blow-drying.