What it does:

This shampoo fights the effects of free-radical damage. It works to prevent blondes and brunettes from becoming brassy. It also keeps natural greys from becoming yellow.

Created by celebrity hairstylist Brandon Martinez, B. The Product is True Hollywood Hair Care. Developed around Brandon's demanding celebrity clientele, B. The Product delivers red carpet results while keeping the integrity of the hair. Made In California with the cleanest ingredients to keep your hair healthy, and deliver celebrity worthy results.

What's in it:

Wheat Proteins: Strengthens and moisturizes hair, while increasing your hair’s ability to retain moisture. Wheat proteins will thicken and add volume and body to the hair by swelling the hair shaft with moisture. It will form a shiny, lustrous film on the surface of the hair, and it will repair damaged hair with proteins. A hair treatment containing hydrolyzed wheat proteins is a good choice for persons with thinning hair.
Soy Proteins: Strengthens and mends hair fiber. Adds shine and smoothens hair. Soy Protein is a cosmetic grade, enzymatically hydrolyzed soy protein. Low odor and light color characterize this superior soy hydrolyzate. This high-quality vegetable sourced protein provides moisture retentive, protective, and sealing films. It adds shine, body, and manageability to hair care products. Soy Protein increases the ability of the hair and skin to bind moisture and specifically improves the tensile strength
of hair. It mitigates damage due to bleaching, perming, and hot combing.
Witch Hazel: Balances moisture levels, reduces inflammation, reduces frizz, and adds shine. When it comes to hair and scalp care, there’s nothing that witch hazel cannot do. It can tame down frizzy hair and add volume to it. We already know that witch hazel helps dry out excess oils and grease, which makes it great to be used on oily hair. The vasoconstrictive properties of witch hazel also mean that massaging it into your scalp helps increase the blood circulation in it, thus reducing hair fall. Any scalp-related issue that you can think of can be combatted by the mighty witchy hazel. The essential oils present in it nourish the scalp and get rid of dandruff. And that’s not all! Being a natural astringent, it also helps relieve any itchiness you may be experiencing on your scalp.
Wild Chamomile Extract: Enhances the color of blonde hair. Soothes the scalp. The yellow color of chamomile infusion imparts brightness and shine and lightened the color of hair. Rinsing with chamomile may also help reduce or prevent hair loss, writes Valnet in "The Practice of Aromatherapy." Valnet recommends German chamomile as the best variety for hair treatment.

Key Features:

Strengthens and moisturizes hair
Helps hair retain moisture
Prevents blondes and brunettes from becoming brassy
Enhances the color of blonde hair and reduces inflammation
Fights against free-radical damage
Take-out/prevent natural greys from yellowing

Usage:

Shampoo as normal. Leave in for 5 minutes and rinse out. Use once a week.

*Do not use on over- processed hair. Do not keep in hair longer than five minutes

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